ALPHA PUBLIC SCHOOLS

July 2022 - June 2023

Alpha Public Schools is a public charter network that serves four schools, offering a tuition-free education from Kindergarten through 12th Grade, and ensures that every student receives a highquality educational experience.
Alpha Public Schools has been working with Filmtwist since 2020. With surrounding competitor schools and staff fulfilling more than one role, student enrollment can be challenging nowadays.
Alpha-Mailers-Graphic

Mailer Design Examples

Through our Student Recruitment Service and Digital Advertising, Filmtwist has been able to showcase AlphaPublic School’s unique offerings and effectively engage with prospective families. By strategically advertising on popular platforms such as Google, Facebook, and Instagram, we were able to highlight the benefits of Alpha’s programs,
ultimately driving increased enrollment and attracting students to their schools. Additionally, Filmtwist implemented an email campaign as part of its digital marketing strategy. By leveraging the collected contact information from interested parents, the institution initiated a targeted email campaign that delivered personalized and informative content directly to their inboxes. These emails showcased the school’s strengths, addressed common concerns, and provided valuable insights into the benefits of an Alpha Public Schools’ education. By nurturing relationships through this ongoing communication, Alpha Public Schools built trust and solidified its position as a top choice for prospective students.


Alpha Public Schools also faced challenges in maintaining an active and engaging social media presence and through our Social Media Services, Filmtwist was able to help. The school wanted to build a stronger online community, share their achievements, and communicate effectively with students, parents, and the wider community. Filmtwist devised a monthly deck outlining themes, topics, and events to be posted on Instagram, Facebook, and X (formerly known as Twitter). This ensured a consistent and diverse range of content. These decks also served as a transparent communication tool, allowing Alpha Public Schools to stay informed and provide feedback on the ongoing social media efforts. Filmtwist posted three times a week, maintaining a mix of images, stories, and reels. The combination of a well-defined content strategy, consistent posting schedule, and transparent communication through monthly decks resulted in increased engagement, growth in follwers, and an enhanced brand image for Alpha Public Schools across multiple social platforms, including Facebook, Instagram, and X (formerly known as Twitter)

Through our Photo/Video Production Service, Filmtwist beautifully captured Alpha Public School’s special events, sports days, in-classroom life, and graduations and was able to bring digital ads to life through eye-catching photos and videos. The visually stunning materials not only enhanced brand recognition and visibility but also significantly contributed to an increase in enrollment numbers.

RESULTS

The following presents the results obtained from a comprehensive case study conducted from July 2022 to June 2023 (a full campaign year):

GALLERY

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