Unveiling Traditional Advertising’s
Digital Marketing Makeover
Jesse Boyko, Marketing Manager
Ah, the good ol’ days of traditional advertising – where jingles got stuck in our heads until it became a waking nightmare. Marketing catchphrases were repeated so often, they became part of our everyday vernacular. There was a time, believe it or not, when the bulk of our advertising exposure came from tv commercials and the back of cereal boxes. That was until digital marketing.
Once upon a time, we’d tune in to watch TV shows and sneak peeks of our favorite characters in their next unrealistic scenario. We would watch with bated breath or uncontrollable laughter until we were inevitably interrupted by a stream of commercials that seemed longer than the Great Wall of China. But that was then (as in 10 years ago). Fast-forward to today and our entertainment and ads are now intertwined with our shiny best friend: our phone. The rise of social media gave birth to an all-new behemoth – digital marketing. Thanks to digital marketing, we’ve got sponsored posts that feel like they belong on our feed. That gym ad? It’s basically the story of us trying to do a push-up. Who knew advertising could be so relatable?
Along with digital marketing came an entirely new language that we call emojis. By the way, if you aren’t using emojis (no, the thumbs-up doesn’t count), you need to start texting your nephew. With the emoji language, memes, and influencer superstars, it’s easy to get lost.
So the question is, what’s changed? The biggest difference is this: advertising isn’t an interruption anymore. At least not in the way it was. Through digital marketing, commercials and ads have seamlessly been integrated into our online experience. The ads on the side of Facebook are now the last shoe we searched for (scary but true). Commercials used to take us out, but now digital marketing brings us in even more!!
So the question is, what’s changed? The biggest difference is this: advertising isn’t an interruption anymore. At least not in the way it was. Through digital marketing, commercials and ads have seamlessly been integrated into our online experience. The ads on the side of Facebook are now the last shoe we searched for (scary but true). Commercials used to take us out, but now digital marketing brings us in even more!!
While the thought of current advertising practices may send shivers up your spine, it also paves the way for new and captivating ways to reach your audience. And to give you more solace, because it’s not seen as an interruption, not only will your audience not be upset at seeing your ad, they will actually be grateful! If you haven’t started advertising in the digital space, don’t worry. You might not be first (far from it), but you certainly aren’t last. Digital Marketing is a giant piece of the pie that many companies still haven’t taken a slice of. Below are a few reasons why you should implement digital marketing for your business.
Cost-Effective Shenanigans:
Traditional Advertising struts its stuff with billboards, magazine spreads, and TV commercials that cost more than a first-class ticket to the moon. Digital Marketing, on the other hand, slides in with its sleek online ads and social media wizardry that don’t put a crater-sized dent in your budget. Think about it – you can reach thousands of people without blowing your marketing budget and still have some change left for those much-needed coffee runs.
Global vs. Local Vibes:
Traditional Advertising, oh bless its heart, often has a local flavor, perfect for corner stores and cozy cafes. But if you’re looking to conquer the world and reach new audiences, Digital Marketing is your golden ticket. With a few clicks, your message can cross continents, making your brand the rockstar of the digital universe.
Engagement Galore:
As mentioned before, your audience’s best friend (in terms of time spent) is their phone. Did you know that in the last 10 years, even with the rise of streaming, tv consumption has gone down? That’s only because social media consumption has skyrocketed. Digital Marketing seizes this tech-savvy opportunity, letting you engage your audience in interactive ways. Have you ever shared a commercial? That’s a common occurrence online.
Real-Time Pivots:
With Digital Marketing, you’re not just spraying your message into the void and praying someone will hear it. Instead, you can track and analyze real-time results, tweaking your strategies on the fly. Traditional Advertising, meanwhile, sits alone, hoping someone, somewhere, is noticing its efforts.
Personalization:
Digital Marketing knows how to throw a personalization party. It’s like a bartender who remembers your drink of choice. With data-driven insights, you can tailor your message to suit individual preferences, making your audience feel like you really care (you should care, by the way).
In this grand showdown between Digital Marketing and Traditional Advertising, it’s pretty clear who’s wearing the crown. That’s not to say (like some people will have you believe) that traditional advertising is dead. It’s certainly not, and real-world marketing still works because we live in the real world. But Digital Marketing takes place where we spend the rest of our time – Online. It’s cost-effective, globally charming, and knows how to party with personalization and shareability. That’s something that Traditional Advertising can’t do (without a giant budget).
So, next time you’re contemplating how to get your brand out there, Digital Marketing might be the answer.
If you want to know more about how digital marketing can help you, give us a shout, and we’ll be happy to walk you through it.
In this grand showdown between Digital Marketing and Traditional Advertising, it’s pretty clear who’s wearing the crown. That’s not to say (like some people will have you believe) that traditional advertising is dead. It’s certainly not, and real-world marketing still works because we live in the real world. But Digital Marketing takes place where we spend the rest of our time – Online. It’s cost-effective, globally charming, and knows how to party with personalization and shareability. That’s something that Traditional Advertising can’t do (without a giant budget).
So, next time you’re contemplating how to get your brand out there, Digital Marketing might be the answer.
If you want to know more about how digital marketing can help you, give us a shout, and we’ll be happy to walk you through it.