ASPIRE PUBLIC SCHOOLS

July 2022-June 2023

Aspire Public Schools is a public charter network that serves 36 schools, offer a tuition-free education from Kindergarten through 12th Grade, ensuring that every student should have access to a high-quality educational experience, regardless of their background or status.

Through our Student Recruitment Service and Digital Advertising, Aspire Public Schools has effectively showcased its unique offerings and engaged with prospective families.

Utilizing popular platforms like Google, Facebook, and Instagram, we strategically placed advertisements to highlight the benefits of Aspire's programs, leading to increased enrollment and attracting students to their schools. Additionally, our email campaign played a vital role in our digital marketing strategy. By utilizing the contact information of interested parents, we initiated a targeted email campaign that delivered personalized and informative content directly to their inboxes. These emails showcased the school's strengths, addressed common concerns, and provided valuable insights into the benefits of an Aspire Public Schools education. This ongoing communication helped build trust and solidify Aspire Public Schools' position as a top choice for prospective students.

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Also, through our Photo/Video Production Service, we captured the essence of Aspire Public School's special events, sports days, in-classroom activities, and graduations. In addition, Filmtwist also had the opportunity to create an impactful new motto announcement video for Aspire Public Schools. By collaborating closely with the school's team, we developed a visually compelling and emotionally resonant video that captured the essence of Aspire's mission and values. The visually appealing photos and videos brought the digital ads to life, enhancing brand recognition, visibility and significantly contributing to an increase in enrollment numbers.

See the New Branding in Action!
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Results

The following presents the results obtained from a comprehensive case study conducted from July 2022 to June 2023 (a full campaign year):
AVERAGE CPL
$38
LEADS
3,034
APPS
895
AVERAGE ROI
2977%
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