FRIENDSHIP PCS

Friendship Public Charter School is a public charter school network with 16 campuses in the Washington D.C. area, offering tuition-free education from PK3 through 12th grade, ensuring every student has access to a high-quality educational experience.

We successfully executed 5 campaigns, each tailored to the unique needs of their different schools. With our Student Recruitment Service, Digital Advertising, and Distribution Service, Friendship Public Charter School was able to increase their visibility and engagement to demonstrate what makes their school unique while establishing new connections with potential families.

{{multi-elements}}
‍

Utilizing popular platforms like Google, TikTok, and Meta (Facebook and Instagram), we strategically placed advertisements to highlight the benefits of Friendship Public Charter School, leading to increased enrollment and attracting students to their schools. Additionally, our email campaign played a vital role in our digital marketing strategy. By utilizing the contact information of interested parents, we initiated a targeted email campaign that delivered personalized and informative content directly to their inboxes. These emails highlighted the school's strong points, tackled common worries, and gave helpful information about why Friendship Public Charter School is such a great option.

The other service that tied our marketing strategy together was our distribution campaigns that worked with our digital efforts to maximize our impact. Our direct target mailing campaign allowed us to reach our target households directly, while the public transit ads were placed strategically throughout the community on bike share units, in metro stations, and on transit shelters, to foster a sense of familiarity and credibility.

By offering potential families both online and physical information, we created a cohesive brand experience. The combination of digital advertising, email campaigns, transit ads, and targeting mailing helped build trust in the school and made it clear that Friendship Public Charter School is a top choice for students and their families.
‍
‍

‍