PATHWAYS CHARTER SCHOOL

With a focus on personalized education and flexible pathways, Pathways Charter School provides a dynamic and supportive environment where students can explore their passions, develop critical skills, and achieve academic success. Pathways Charter School’s original logo embodied the full mythology of the phoenix, bearing the red and yellows that are typically associated with the mythological creature. However, that color palette had a tendency to bring up anxiety and remind parts of their community of the raging wildfires that have tormented California in the past few years. By using our Brand Strategy Service, Pathways transitioned into a new look and feel while still retaining their original essence.

On April 2023, Pathways refreshed their brand identity embodying blue and green colors, presenting feelings of calmness while maintaining the rebirth and "second chance" imagery of the Phoenix. Pathways Charter School is staying true to who they are, while serving their community in a safe and reassuring way