SMARTNOMAD

Through our global partnership with Crowd, we had the opportunity to work with SmartNomad, a travel and lifestyle startup company seeking to amplify their online presence and engagement. To cater to modern nomads and travel enthusiasts, SmartNomad adopted a strategic approach to digital advertising and organic social media. This effort aimed to establish a strong brand identity, connect with the target audience, and ultimately drive app downloads and ultimately increase their user base, which was the primary goal

SmartNomad faced challenges like:

• Limited Online Visibility: SmartNomad lacked a robust online presence, making it challenging to reach their target audience.
• Brand Identity Development: They needed to establish a distinct brand identity that resonated with modern nomads.
• Engagement: The goal was to convert its social media following into engaged and loyal customers.

Through analysis of the brand, we were able to develop a strategy that integrated digital advertising and organic social media.

With our integrated approach to digital advertising and organic social media, we were able to deliver great outcomes for SmartNomad. The online visibility of SmartNomad witnessed a significant boost in app downloads and social media followers. We were able to shape and solidify SmartNomad's brand, rendering it recognizable and appealing to the desired audience, leading to increased usage of the app. Additionally, the organic social media strategy led to substantial growth in SmartNomad's social media community, fostering a dedicated audience deeply passionate about travel. The synergy between digital advertising and organic social media efforts resulted in enhanced conversion rates, effectively translating online engagement into app downloads and user interface.

By strategically combining these elements, we not only addressed the initial challenges but also set the stage for SmartNomad to thrive in the competitive travel and lifestyle industry.